Theme Of Psychology In The Movie The Sandlot - 1187 Words

â€Å"The Sandlot† is a classic baseball movie in which incorporates a significant amount of sport psychology. Digging deeper down into the details of the movie, you will notice various levels of motivation, leadership, goal-setting, and teamwork. All of these aspects are essential to being successful in sports, mentally and physically. â€Å"The Sandlot† is a movie about a boy, (Scottie Smalls) who is new to the town and motivated to make new friends. Smalls decided to try to make friends with a group of boys who get together everyday to play baseball. At first, Smalls was not accepted by the team because he had never been taught to play the game, until Benny came along and took Scottie under his wing. The boys face competition when a rivalry†¦show more content†¦In addition, this is also displays that the team is outcome oriented, meaning that their main focus is on the result of competitions (Horseman). Being outcome oriented is apart of the achievement goal theory. The achievement goal theory is how someone evaluates and perceives themselves in a sport (Horseman). It is normally broken up into two categories: outcome oriented and task-mastery oriented (Horseman). The difference is that one who is outcome oriented, mainly focuses on the result of competition and someone who is task-mastery orient ed has their main focus on perfecting a skill and evaluating their own skill level. Benny in â€Å"The Sandlot† is an outstanding example of someone who is task-mastery oriented. Benny is constantly trying to perfect his skills in baseball and is highly motivated to learn from his mistakes in order to improve. During the movie, Benny was seen practicing his batting while the other players seemed to be losing interest because he had been practicing for so long. Furthermore, the entire team is shown to have intrinsic motivation. Intrinsic motivation is the desire to participate in an interest based on internal benefits (Cherry). Smalls and the rest of the Sandlot team, excluding Benny, have intrinsic motivation for baseball because to them, the game is fun. The boys play the game because they enjoy it. Of course Benny posses intrinsic motivation as well because he loves the game, but Benny also plays baseball because of his desire forShow MoreRelatedSports17369 Words   |  70 Pagesand/or film: 1. Who are the actors in this episode or series, and what roles do they play? 2. Who made the program or movie: production company, producer, director, writer, director of cinematography, and so on? Have I seen other works by these people? Is it pertinent to know and mention them? 3. Do I like this episode or movie? Why? Why not? 4. Have I been fair with this episode or movie after only one viewing, or should I see it a second time to see what I mi ght have missed? 5. What biases might I haveRead MoreSports17363 Words   |  70 Pagesand/or film: 1. Who are the actors in this episode or series, and what roles do they play? 2. Who made the program or movie: production company, producer, director, writer, director of cinematography, and so on? Have I seen other works by these people? Is it pertinent to know and mention them? 3. Do I like this episode or movie? Why? Why not? 4. Have I been fair with this episode or movie after only one viewing, or should I see it a second time to see what I might have missed? 5. What biases might I haveRead MoreDeveloping Management Skills404131 Words   |  1617 PagesCreative Style Assessment 226 Scoring Key 226 Comparison Data 226 SKILL PRACTICE Applying Conceptual Blockbusting 227 Observer’s Feedback Form 227 Answer to Matchstick Problem in Figure 3.4 229 Answer to Shakespeare Riddle in Figure 3.5 229 Some Common Themes Applying to Water and Finance 229 Answer to Name That Ship Probl em in Figure 3.6 230 Answer to Nine-Dot Problem in Figure 3.7 230 Answer to Embedded Pattern Problem in Figure 3.8 231 PART II 4 INTERPERSONAL SKILLS 232 233 BUILDING RELATIONSHIPS

Frankenstein Mary Shelleys Ability to Create Sympathy...

Mary Shelley’s Frankenstein is ‘one of the pioneering works of modern science fiction’, and is also a frightening story that speaks to the ‘mysterious fears of our nature’. Mary Shelley mocks the idea of â€Å"playing God†, the idea that came from the Greek myth of Prometheus, of the Greek titan who stole Zeus’ gift of life. Both the story of Frankenstein and Prometheus reveal the dark side of human nature and the dangerous effects of creating artificial life. Frankenstein reveals the shocking reality of the consequences to prejudging someone. The creature’s first-person narration reveals to us his humanity, and his want to be accepted by others even though he is different. We are shown that this ‘monster’ is a ‘creature’ and more of a human†¦show more content†¦Perhaps what led Victor to this rejection, why he was so horrified of his creation, was because he had had such high expectations. In ch apter 1, he talks about his life and his parents, he says he was an â€Å"innocent and helpless creature bestowed on them by heaven†. Perhaps this is what he wanted from his creation, for it to be a gift from heaven, and when it turned out it was ‘hideous’ and not so heavenly, he was disappointed. He wanted something that was â€Å"perfect†, â€Å"human†, but what he made was something hideous, and his gigantic structure made him different from a human. However, what we realise later on in the book is that it’s what’s on the inside that makes him human. This monster is capable of human emotions and intelligence, he learns to read write and think like a human. This is what makes us have sympathy to the monster- that we can relate to his feelings. The monster gains our sympathy from the telling of his perspective. His personal story reveals his own suffering and rejection. This monster has not been given a name, so already he must feel like he does not belong. To have a name means you have a sense of identity, and because the creature does not have this he will feel lost and rejected. When he is abandoned by Victor and the villagers, he weeps in despair, which shows he has feelings. When he sees what we see, that he is a monster, upon looking at his reflection he was ‘filled with the bitterest sensations of despondenceShow MoreRelatedComparison Between Frankenstein And Mary Shelley s Frankenstein1644 Words   |  7 Pagescomparing the creature in Mary Shelley’s original novel Frankenstein to multiple newer representations. The creature is portrayed differently in almost all illustrations; unfortunately, all modern representations of the creature tend to be wrong. The creature’s physical characteristics, i ntellectual abilities, morals, and actions are all drastically different when comparing modern representations to Shelley’s actual portrayal of the being, and these changes can ruin Shelley’s depiction of who the creatureRead MoreEssay on The Nature of Humanity in Mary Shelleys Frankenstein1358 Words   |  6 PagesThe Nature of Humanity in Mary Shelley’s Frankenstein Mary Shelley’s Frankenstein examines the very nature of humanity through the juxtaposition of two characters, Victor Frankenstein and the creature. The curious creature has an innocent desire to learn whereas Victor Frankenstein pursues his blasphemed ambition. The creature has a sincere desire to belong in the human world but he is incapable of properly presenting himself whereas Victor Frankenstein isolates himself from humanity to hide hisRead MoreMonstrosity In Frankenstein938 Words   |  4 Pages The Monsters in Mary Shelley’s Frankenstein Mary Shelley’s Frankenstein portrays one of the darkest, most hopeless situations that could possibly occur due to the monstrous deeds performed by the main characters in the novel. When one thinks of Frankenstein, they generally think of Victor’s creation as being a monster, and the cause of the unfortunate events that occur in the novel. While Victor’s creation is indeed a monster, Victor is equally as monstrous in his actions. While both charactersRead MoreFrankenstein - Ideologies of Fire as Knowledge and Creation932 Words   |  4 Pages Frankenstein is a diverse novel that confronts the reader with many different ideas and themes. Critics have described the text in many different, depending on their reading of the book. These include as a political allegory, an observation of human accountability, feminism, social prejudices and alienation, and even a narrative of the nature of human life itself. Some of these themes may be in part due to the influence of Shelleys parents: Mary Wollstonecraft and William Godwin, both very influentialRead MoreThe Modern Prometheus Essays1585 Words   |  7 PagesPrometheus Did Mary Shelley initially title her work about Victor Frankenstein and his creation The Modern Prometheus solely because of the glaring similarities between their stories? That is a question that is often discussed, but a conclusion rarely arrives. One of the possible reasons for this could be because there are many different interpretations of the Promethean myth, which are mainly based on the ambiguous nature of the story. The parallels between the Promethean myth and Frankenstein are obviousRead MoreAnalysis Of Mary Shelley s Frankenstein 1589 Words   |  7 PagesExtended Response (Q2) - Frankenstein By Mary Shelley Rachel .Corrie The perspective, from which a story is told, causes an influential response from readers to certain issues, characters and conflicts that are found in literary texts. Mary Shelley’s gothic novel, Frankenstein, was published in 1818 and tells the story of a scientist known as Victor Frankenstein who reanimates life in an unethical science experiment. In this novel Walton, Victor and the creature tell their sideRead MoreAnalysis Of Mary Shelley s Frankenstein 1685 Words   |  7 PagesMary Shelley’s Frankenstein, written in 1818, explores the dangers of scientific endeavours attempting to domineer the sacred realm of nature through ego driven pursuits of knowledge and discovery. This exploration also extends to the destruction caused when a man’s hubris overrides his moral and spiritual discourses, damaging the nature of humanity and society. Shelley adopts an ambivalent attitude towards man kind’s search for advancement through the quest for knowledge, sc ientific discovery andRead MoreReligious Thought in Mary Shelleys Frankenstein2200 Words   |  9 Pages Religious Thought in Mary Shelleys Frankenstein Every time a movie is made that portrays any part of the book Frankenstein by Mary Shelley, it is more than likely about the monster and his character rather than the creator and his. But, in the book, the scientist, Dr. Frankenstein, was more prominent, especially in view of his personal angst and wars, than the monster. It is true that the monster is a central character, but the man Frankenstein is a much more interesting study. What happensRead MoreEssay on Accepting the Extraordinary in Mary Shelley’s Frankenstein1618 Words   |  7 Pageselements. However, through fiction I am transported into a world of boundless imagination and extraordinary themes. One such example is evident in my response to Mary Shelley’s gothic novel Frankenstein. Through fiction, Shelley invites the reader to accept the extraordinary. Firstly, we are led to believe that Victor Frankenstein is able to create life by shocking it with electricity, and to this I responded with an imaginative curiosity. But it was the consequences of the creation provoked a strongerRead MoreThe As A Social Reform Writer Essay1498 Words   |  6 Pagesme to say, it is because you don t understand me.† It is precisely this which Gaskell, as a social reform writer, wishes to change about Society in Victorian England. The very purpose of Gaskell’s novel Mary Barton is to gauge an understanding between classes and equally to heighten the sympathy felt among those composing the middle and upper classes for those who fell within the realms of a lower social status. Gaskell was a strong believer in the idea that social issues such as class division were

Marketing research Free Essays

For starting any new business, a great source of information about product research, manufacturing methods,   market conditions and demand for new product in the market and whether the new business would be appealing to customers as well to the entrepreneur are some of the basic concepts that an entrepreneur must study in detail before venturing into a new business. Whether it is a safety pin or an ear cleaning bud, every thing is a matter of choice and pride for a customer. Keeping this fact in view, an entrepreneur must carefully launch the chosen product into market and make a big success by satisfying and meeting the requirement of a customer. We will write a custom essay sample on Marketing research or any similar topic only for you Order Now Business is always a dual procedure of give-n-take-n-give, generally explaining whereas in business language buy-sell and demand-supply.  Ã‚  Ã‚   Although the scenario of business has changed in these globalized times, the fundamental concepts of business and approach to starting a new business did not change in any manner and in fact more market research has been done to understand the psychology of a customer and the up and down trends of markets. â€Å"The systematic gathering, recording and analyzing of data relating to the marketing of goods and services†. (The American Marketing Association AMA, 1961)   Another way of explaining the term â€Å"marketing research† would be   acquisition of information by entrepreneurs through the medium of conducting surveys, collecting opinions, evaluation of marketing performance and assessing the trend of product market in every particular area.   Marketing research is performed in order to provide a view to entrepreneurs as to where to start the business and at which level i.e. at manufacturing level or marketing level   . Manufacturing level brings new products into the market whereas only marketing  level, brings another brand of product to compete with the existing brands in the market.   In this paper, entrepreneur is venturing into the business   of manufacture of disposable shower caps in spite of the fact that this product is already existing in the market.   The basic reason for launching this business is, the demand and consumer market for shower caps is greater than the present supply. Entrepreneur would like to manufacture and supply shower caps   at a low cost. Market research on shower caps indicates there are huge number of companies in many countries, viz., U.S, Europe, Japan and in many Asian countries. Considering the fact that globally there is a billion population, a total head count of one billion heads require shower caps while taking   a shower. The capacity of existing manufacturing   companies is definitely not   in a position to meet the demand of shower caps and with this analysis, entrepreneur would like to launch into this business offering two big advantages to the customers. The first being the pricing of disposal shower caps would be at $0.50 cents whereas the present market price of a shower cap is quoted at $1.50 for each piece and for three piece set it is quoted $1.00. [1]   These shower caps are beautifully designed in various colors whereas the present entrepreneur would be using a polythene sheet material   which is easy to use and low in pricing easily affordable for every customer which is the pricing is quoted at $0.50 cents.   Further these shower caps branded as â€Å"takeoff† are marketed to various retails shops of personal care products, offering a 10ml bathing gel as a free gift in the initial stage of its launch and later after a period of six months, for every purchase of six piece of shower cap the price would be $2.50 cents i.e. a discount of $0.50 cents on every bulk pack of shower cap. These shower caps can be used for children, young boy and girls apart from men and women and even elderly and ageing people can use for many purposes of dyeing hair, coloring hair or in conditioning hair styles apart from using in regular showers. The above discussion details about the present market trend of shower caps and the margin of success of entrepreneur receives when new brand of â€Å"takeoff† shower caps are launched into the market whereas entrepreneur must collect data about competitors pricing, method of manufacturing, markets and areas covered and the psychology of consumer. Further entrepreneur must also collect data about the opinions of customers by survey of these disposable shower caps   to find out how satisfying and attractive these shower caps are apart from its usage and pricing.   SWOT analysis , study of 4Ws and 1H (what, when, where, why and How) 4P’s of marketing product, place, price and promotion and sources of financing.   This is the primary requirement for starting a new business. An in-depth study of marketing research is more benefiting for the entrepreneur with the fact that, even for launching new personal care products in future, this marketing research would be more useful in creating successful market, satisfying customers and in making profits from business. Successful marketing research do not conclude a fact that there are no warning areas which turn a business into a failure either in manufacturing, finances or in consumer market.   Therefore, keeping these sensitive areas of failure, entrepreneur has to be   cautious in following marketing research by test-check methods in order to prevent critical areas   and to stabilize the product in the market.   Further, it is required to understand the trend of market   for present and for future and accordingly launch product into the market.   For instance, what are the marketing strategies,   what are the forecasting figures of sales for a period of one year or two years, how to launch advertising, is it required, or door-to-door campaign and selling is suitable for this product, how to appoint marketing executives, such as these important issues have to be clearly analyzed by entrepreneur in marketing research. Especially marketing strategies and marketing concepts have to be analyzed in terms of launching a product into the market, such as entry timing,   risk concepts,   sinking-the-boat-risk,   missing-the-boat-risk and models of marketing strategies such as marketing decisions, marketing training, product portfolio, customer portfolio and mapping techniques.   It is also important to consider here that the budget for market research should be proportionate to the significance and finance of business that is being invested by the entrepreneur. Theoretically there are two approaches to marketing research. (1) quantitative (2) qualitative   Quantitative marketing research begins with â€Å"how many† or â€Å"how much† whereas qualitative marketing research begins with â€Å"why† or â€Å"how†.   Quantitative research considers decisions by conducting surveys whereas qualitative research considers decisions based on observations or opinion feedback or conversation with customers. Conclusion A clear data collection about market, interests and opinions from customers, goals and objectives of business would first stabilize the business in the market, and at   gradual pace business picks up whatever may be category of product that is launched into the market. References David J. Snepenger,   Marketing Research for Entrepreneurs and Small Business Managers Accessed February 2, 2008 Paul Reynolds, Marketing Made Simple Accessed February 1, 2008 from   http://books.google.com/books?id=yU9Aym_haLcCpg=PA190lpg=PA190dq=market+research+made+easysource=webots=vALv-ddcH_sig=_rtZnnjA9xX52dFr8OyCtskHesU [1] http://pc-link.biz/shower/ How to cite Marketing research, Essays Marketing research Free Essays Behavioral data about customers actions and interaction with the organization e. G. They are data about consumers’ buying habits, brand preferences, and product usage. We will write a custom essay sample on Marketing research or any similar topic only for you Order Now 2. Volunteered data surveys and questionnaires 3. Attributed data from marketing research studies. They are data that represents an individual characteristic or a count. Examples : the presence or absence of a required label on a product, no. Of people goes to movie no average or ranking 4. Profile data linking with other sources stereographic profiling systems, lifestyle databases unit 9 P. 95 Let me show you an example of a SPAS data set – a collection of related information This is the role to provide high quality of information to management. Unit 9 3/17 Socializing status Age Martial Status Education Occupation Income Living location Frequency of traveling per month Frequency of watching movie in cinema Expenditure on wine Use of technology What kinds of mobile phone do you use? Unit 94/17 The Integration of Marketing Research 1 Customer databases 2 Customer databases are very important because of the following reasons. As a source of marketing intelligence On customer purchase behavior Customer loyalty (length of relationship, value) Customer response to marketing communications, new products, price changes Data Gathering Discover Hidden Pattern Includes information from other internal sources, such as: sales, customer satisfaction, complaints, advertising spend, previous promotional campaigns, previous research studies Now Traditionally Let me show you an example Still prevalent but now feeding the databases As marketing decision support systems creates an interactive system to assist in analysis of marketing issues through: doodling, trends, forecasts, statistical evaluation real-time reports and critical incident alerts by computer How do we collect and handle data ? Survey Observation Databases identify respondents and topics Make Forecast Hard Copy Outdated Describe Facts unit 9 5/17 Database Customers Competitors Markets There is new term to replace this in Not Necessary now !! Why ? World it is Credit cards, Octopus cards, online shopping, Internet from text in Wilson (2006) by McLeod 2010 Adapted surfing can all record our shopping behavior. Unit 96/17 Marketing Research 2 In the past, surveys were used to get information on customer behavior, awareness levels, attitudes Now, organizations often hold significant amounts of data on customers In conducting market research, marketing information should analyze the macro as well as micro environment. How to cite Marketing research, Essays Marketing Research Free Essays Layout 1. Introduction of coca cola beverage (discovery ,formation ,business etc ) 2. Product mix (name of products and there discriptions ) 3. We will write a custom essay sample on Marketing Research or any similar topic only for you Order Now Pricing strategies 4. Product life cycle for coke 5. Conclusion Intro India has proved to be perhaps the toughest battle ground for the Cola giants. Coca-Cola was the 1st international soft drinks brand to enter India in early 1970’s. Indian market was dominated by domestic brands, with Limca being the largest selling brand. Cola was the largest selling flavor with market share of 40%, Lemon drinks 31% and orange drinks only 19%. Up till 1977, Coca-cola was the leading soft drink brand in India. But due to norms set by the Foreign Exchange Regulation Act (FERA), Coca-Cola left India and did not return till 1993 after a 16 year absence from the Indian beverage market. FERA needed Coca-Cola to reveal its secret concentrate formula as well as reduce its equity stake which was not acceptable. The Coca-Cola Company re-entered India through its wholly owned subsidiary, Coca-Cola India Private Limited and re-launched Coca-Cola in 1993 after the opening up of the Indian economy to foreign investments in 1991. Since then its operations have grown rapidly through a model that supports bottling operations, both company owned as well as locally owned and includes over 7,000 Indian distributors and more than 1. 7 million retailers. Today, our brands are the leading brands in most beverage segments. The Coca-Cola Company’s brands in India include Coca-Cola, Fanta Orange, Limca, Sprite, Thums Up, Burn, Kinley, Maaza, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh and the Georgia Gold range of teas and coffees and Vitingo (a beverage fortified with micro-nutrients). In India, the Coca-Cola system comprises of a wholly owned subsidiary of The Coca-Cola Company namely Coca-Cola India Pvt Ltd which manufactures and sells concentrate and beverage bases and powdered beverage mixes, a Company-owned bottling entity, namely, Hindustan Coca-Cola Beverages Pvt Ltd; thirteen authorized bottling partners of The Coca-Cola Company, who are authorized to prepare, package, sell and distribute beverages under certain specified trademarks of The Coca-Cola Company; and an extensive distribution system comprising of our customers, distributors and retailers. Coca-Cola India Private Limited sells concentrate and beverage bases to authorized bottlers who are authorized to use these to produce our portfolio of beverages. These authorized bottlers independently develop local markets and distribute beverages to grocers, small retailers, supermarkets, restaurants and numerous other businesses. In turn, these customers make our beverages available to consumers across India. The Coca-Cola Company has invested nearly USD 2 billion in its operations in India since its re-entry back into India in 1992. The Coca-Cola system in India directly employs over 25,000 people including those on contract. The system has created indirect employment for more than 1,50,000 people in related industries through its vast procurement, supply and distribution system. We strive to ensure that our work environment is safe and inclusive and that there are plentiful opportunities for our people in India and across the world. The beverage industry is a major driver of economic growth. A National Council of Applied Economic Research (NCAER) study on the carbonated soft-drink industry indicates that this industry has an output multiplier effect of 2. . This means that if one unit of output of beverage is increased, the direct and indirect effect on the economy will be twice of that. In terms of employment, the NCAER study notes that â€Å"an extra production of 1000 cases generates an extra employment of 410 man days. † Product mix Product pricing the pricing Strategy a business will use will have t o focus on achieving the marketing plan’s objectives and support the positioning of the product, and take external factors such as economic conditions and competitors in to account. There are 5 strategies available to business: Market skimming pricing, Penetration pricing, Loss leaders, Price Points and Discounts. Over the years Coca Cola has used Penetration Pricing as a way of grabbing a foothold in the market and won a market share. It’s product penetrated the marketplace. Once customer loyalty is established as seen with Coca Cola it is then able to slowly raise the price of its product. There has been a fierce pricing rivalry between Coca Cola and Pepsi products as each company competes for customer recognition and satisfaction. Till now it appears as if Coke has come up on top, although in order to gain long term profits Coke had to sacrifise short term profits where in some cases it either went under of just broke even, but as seen it has been all for the best. Pricing Methods Good pricing decisions are based on an analysis of what target customers expect to pay, and what they perceive as good quality. If the price is too high, consumers will spend their money on other goods and services. If the price is too low, the firm can lose money and go out of business. Pricing methods include: Cost based Pricing, Market based pricing and Competition based Pricing. Over the years Coca has lost ground here in it’s pricing but has regained it’s strength as it employed the Competition-based pricing method which allowed it to compete more effectively in the soft drink market. Leader follower pricing occurs when there is one quite powerful business in the market which is thought to be the market leader. The business will tend to have a larger market share, loyal customers and some technological edge, thus the case currently with Coke, it was first the follower but through effective management has now become the leader of the market and is working towards achieving the marketing objectives of the Coca Cola. Survival in the market place, own 60 % of market share by 2007, increase further awareness of product and a return on 20% on capital employed for August 2007. Coca-Cola is a behemoth of an organisation with over 3,500 products expanding to over 200 countries. The success of Coke is in part because of its successful pricing strategies. Coca-Cola’s strategies include stabilising prices, unveiling customised products to new markets and engaging in price discrimination. Hedging The primary ingredients of Coca-Cola’s most popular beverage, Coke, include corn syrup and sugar. One of its pricing strategies is hedging corn, which can be a volatile commodity. When droughts occur, farming regulations change or the dollar grows weaker, the price of any commodity can swing wildly. These fluctuations create instability for businesses reliant on the commodity as a main input for their productions. By locking in the price of this commodity, the business removes the uncertainty of changing prices due to market forces. Coca-Cola hedges corn syrup by establishing a price in advance, thereby keeping the value of the commodity stable. Michael Czinkota, author of â€Å"Fundamentals of International Business,† explains how Coca-Cola hedges foreign currency as well — in 2000, its strategy yielded ? 56 million in additional revenue. Seasonal Pricing Coca-Cola changes the price of its products depending on the season. Soda goes on sale during Thanksgiving, Super Bowl Sunday, Fourth of July and other holidays. This is in part because competitors lower prices during this time as a way to get customers to purchase their products. Additionally, grocery stores lower the price of soda during these times because of its high profit margin. By getting consumers in the store to purchase Coke at a discount, the store hopes they will buy other items on the shelves. Thus, a common pricing strategy of Coke is capitalising on the increased consumer demand during these occasions by lowering prices. Plc When referring to each and every product or service ever placed before the consumer i. e. in the long term all the existing products and services are dead. For e. g. – Replacement of Ford Cortina ( a highly successful car) by Ford Sierra, the replacement of sierra by the Ford Mondeo and the replacement of the old Mondeo by the new Mondeo in 2001. So every product is born, grows, matures and dies. So in the commercial market place products and services are created, launched and withdrawn in a process known as Product Life Cycle. To be able to market its product properly, a business must be aware of the product life cy cle of its product. The standard product life cycle tends to have five phases: Development, Introduction, Growth, Maturity and Decline. Coca-Cola is currently in the maturity stage, which is evidenced primarily by the fact that they have a large, loyal group of stable customers. Furthermore, cost management, product differentiation and marketing have become more important as growth slows and market share becomes the key determinant of profitability. In foreign markets the product life cycle is in more of a growth trend Coke’s advantage in this area is mainly due to its establishment strong branding and it is now able to use this area of stable profitability to subsidize the domestic Cola Wars. Insert the picture of the product lifecycle Coca-Cola is currently going through the maturity stage. This maturity stage lasts longer than all other stages. Management has to pay special attention to products during this stage of the product life-cycle. Since its beginning in the spring of 1886 Coca-Cola has become the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Created in Atlanta, Georgia by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. The Coca-Cola Company is the world’s leading manufacturer, marketer, and distributor of non-alcoholic beverages in the world. The Company and its subsidiaries employ nearly 31,000 people around the world. Its headquarters is in Atlanta, Georgia During the maturity stage, products usually go through a slowdown in sales growth. According to Coca-Cola’s 2001 annual report, sales have increased by 1. 02% compared to last year. This percentage has no comparison to the high level of growth Coca-Cola enjoyed during its growth stage. Conclusion How to cite Marketing Research, Essays Marketing Research Free Essays If research in the management area cannot be 100 percent scientific, why bother to do it at all? Comment on this statement Research in the management area that is dealing with human behavior cannot be 100 percent scientific. However, such research is necessary and useful for detecting problems and coming up with solutions to ensure that problems do not get out of control. Management research makes a valuable contribution in as much that it can help organizations function smoothly and effectively and help managers and individuals at all levels in experience a better organization. We will write a custom essay sample on Marketing Research or any similar topic only for you Order Now . Critique the following research done in a service industry as to the extent to which it meets the hallmarks of scientific investigation discussed. The problem had to be attended to very quickly and the results are expected to be fairly accurate with at least 85 percent chance of success in problem solving. Purposiveness : The phone company has started with a definite aim or purpose for the research. The purpose is to improve telephone service because of a complaint. The company wanted to pinpoint the specific problems and take corrective action. Rigor : A good theoretical base and a sound methodological design would add rigor to a purposive study. The company did not get too much into the theoretical basis. The theory was developed based on existing circumstances. So it cannot be considered in the terms of rigor. Testability : Valid if, after talking to a random selection of employees of the organization and study of the previous research done in the area takes place. However, we cannot be sure since the basic theory is developed by the company. Replicability : These experiments can be applied to other companies that have a similar problem, but the truth is still questionable because real theory is not yet known. Precision and confidence : Precision and confidence is still in doubt because the theory used is not yet the ultimate theory and has not been proven true. Objectivity : The conclusions drawn through the interpretation of the results of data analysis should be objective. According to the research, the theory developed includes objective data sample consisting of 100 costumers. Generalizability : It refers to the scope of applicability of the research finding in one organizational setting to other settings. This experiment can be used for companies that have similar problems. Parsimory : Simplicity in explaining the phenomena or problems that occur, and in generating solutions for the problems. The experiment is simple when viewed from the manner of workmanship and the number of samples. How to cite Marketing Research, Papers Marketing Research Free Essays Are people aware who Jim Mitchell is? Do people know Jim Mitchell intentions/goals for running? Who are the other candidates running for governor? How many registered voters are in the state? On a scale from 1-10, what is your intention on voting? 2. The purpose of the research project should assess whether the company should change the product line and focus more toward the young buyer generation. What is the buying power for the young generation? 3. We will write a custom essay sample on Marketing Research or any similar topic only for you Order Now A. The research purpose of this study should show why Crystal-Clear Lens has not en able to obtain breakable sales after being in the market for more than 5 years. B. The research purpose comprises an understanding between the manager and the researcher of identifying problems or opportunities that need to be studied, decision alternatives that need to be evaluated, and users of the research results. The research objective is a statement of what information Is needed. In this case, the purpose of the research Is to show why the reasons why the company has not been able to meet sales/breakable. The research objective will provide a solution/ opportunity to the problem. C. Are people aware of Crystal-Clear Lens? Is there any coupons being offered for first time customers? Does Crystal-Clear Lens have any partnerships with opticians? Is Crystal-Clear Lens offering express mail? What customers are you targeting? D. Hypothesis: If people are not aware of Crystal-Clear Lens, advertising to customers will be a good Idea to create awareness. Hypothesis: Coupons are a great Incentive to get people to go to your store. Customers love the Idea of getting a good deal. Chapter 4 4. Moving forward with the exploratory study, I would use qualitative research to show how the new, automatic Inventory control procedure will be beneficial for the company. I would ask the following questions: How can our service be Improved? What are some ways we can manage production effectively? 10. I think the descriptive design would be the most appropriate for this case. Research purpose: The purpose of the study Is to show If the new flavored Ice cream will be a successful product. Research questions: What kind of Ice cream does the premium market buy and who buys our brand? What Is our current Image? Where do people buy our products? Hypothesis: Older people buy our brand, whereas the younger generation buy from competitors. Marketing Research By chunkymunky726 1. Are people aware who Jim Mitchell is? Research objective is a statement of what information is needed. In this case, the purpose of the research is to show why the reasons why the company has not been will be a good idea to create awareness. Hypothesis: Coupons are a great incentive to get people to go to your store. Customers love the idea of getting a good deal. Show how the new, automatic inventory control procedure will be beneficial for the company. I would ask the following questions: How can our service be improved? Purpose: The purpose of the study is to show if the new flavored ice cream will be a successful product. Research questions: What kind of ice cream does the premium market buy and who buys our brand? What is our current image? How to cite Marketing Research, Essays

Greenscape - Fancy Footwear Company and Britannia

Questions: Task 1Compare and contrast organizational structureEvaluation of organizational cultureRelationship between organizational culture and structureImpact of personality, perception on individual behaviorLeadership style and Ong at GreenscapeImpact of management theory and organizational theories in the organizationOrganizational theories and GreenscapeTask 2Leadership style and Hogan at Fancy Footwear CompanyImpact of motivational theoriesTask 3Group and Group behaviorVarious factors that creates an impact on the teamworkImpact of technology on the communication Answers: Task 1 Compare and contrast organizational structure There are different types of organization structures and each organization structure has its own advantages and disadvantages. Most of the organizations believe in having Line organization structure wherein the CEO will take all the major decisions. The managers in the organization will be reporting to the CEO and the executives in turn will be reporting to the managers. This structure clearly defines the reporting. This structure may not be considered to be appropriate for organizations will more employees as it will be difficult for the CEO to take all the major decisions. Functional authority organization structure clearly defines the people who are directly responsible for achieving the goals of the organization and the people who are not directly responsible. Few people will be directly responsible for the organizational goals. The people who are responsible for the achievement of goals will be termed as Line authority and each line authority will have staff authority reporting to them so that they can help the line authority in achieving their organizational goals. This organizational structure will not be liked by many because the staff in the organization will not hold any rights to make decision. Most of the large organizations believe in divisional structure wherein each of the division or project is divided. Each division will have a different set of decision making authority. Each division or each project will work independently like different organizations. This organization structure is considered to be the best especially when the organization is large (Tiller 2012). Matrix organization structure is also very popular. In this kind of organizational structure, each department or function separately. The decisions of each department or function are taken by the departmental head. Lastly, small organizations believe in having informal structure wherein they all work together to achieve the common goals of the organization. Greenscape Company has an informal organization structure wherein all the employees work together so that they can ensure that the business grows. Every person in the organization is personally attached with each other, not only in the organization but also outside. Ong understands the importance of each of the member in the organization. Ong has a personal understanding with each of the employee and this makes work environment better and fun (Saeed 2012). Evaluation of organizational culture There are different types of organizational culture and each culture will have a different impact on the behavior and decision making in the organization. No organizational culture can be considered to be right or wrong. It all depends on the management. Different organizations want to achieve different things. Few organizational cultures promote an attitude that will push the employees to achieve the results. On the other end, few of the organizational culture would be such that it allows the employees to be creative so that flexibility can be seen in the organization. Greenscape believes in having a Clan organizational culture wherein the employees are friends to each other. Greenscape believes in mentoring, nurturing and trying to achieve the common goals together. Ong wanted the employees to be held together and hence, she ensured that they have a balance between their personal and professional. Ong was completely aware of the challenges that the employees had to face in their personal life and hence, she managed her work schedule accordingly. More than an employee-employer relationship, Ong preferred to share a personal relationship with all her employees (Armenakis 2011). Relationship between organizational culture and structure The organizational structure and organizational culture is directly connected with each. The organizational structure as well as the organizational culture can decide on the ultimate goal of the organization. It is the responsibility of the management to ensure that the organizational culture and the organizational structure should be in sync with that of each other so that the common goal can be achieved. In Greenscape, the organizational structure is informal and it has a clan organizational culture. The organizational structure of Greenscape is informal and hence, the employees are free to communicate their thoughts and beliefs to Ong. This ensures that a personal relationship between the management and the employees are build. This is turn leads to clan organizational culture. If the management wants to have functional structure in the organization then all the employees would have been given a typical role to play and a responsibility to handle. This would mean that they will be reporting to other employees and not the management. This organizational structure will lead to a different organizational culture wherein the employees are more concerned about results rather than that of maintaining personal relationship (Janicijevic 2013). Impact of personality, perception on individual behavior Perception can be defined as a process of receiving and progressing the information so that the final input can be received. An individual will use their personal past experience to understand the current scenario so the experience that an individual will have overtime will create an impact on the perception that one forms about something, over a period of time. Differences in perceptions can lead to different individual behaviors. Stereotyping is one of the common problems that organizations face due to perception error. Most of the employees in the organization also get into selective perception wherein people have a pre-belief system and they will stick to the same at all point of time. Greenscape employees had selective perception belief about the organization. The employees had a strong faith on Ong and they believed that she will ensure that the company is growing. They also had belief that Ong will take care of all the employees and hence, they decided to stay back with the or ganization. Personality is a set of attributes that differentiates ones attitude from that of another. Different people at Greenscape had different personality and accordingly, their personality was also different. At Greenscape, Martina is concerned about her baby and hence, priority in life is different than that of the others and hence, her personality is shaped accordingly. Similarly, Ongs personality was such that she gave a lot of importance to the employees who are associated with Greenscape rather than that of the customers. The perception and personality of the employees at Greenscape creates an impact on the individual behavior at workplace. The employees at Greenscape are aware of Ongs Personality and hence, they decided to stay back with the company rather than that of leaving the company during its bad times. Ongs personality ensures that she takes care of all the employees who are associated with the organization. Similarly, the personality of Ong has influenced the employees to form a selective perception about her and hence, they decided to work with the organization even when they will not be paid for a months time (Spagnoli 2012). Leadership style and Ong at Greenscape Laissez-faire is one of the leadership styles wherein the leaders dont supervise or direct the employees in their team. In this kind of leadership, the senior employees will be happy as they dont need to be directed in many cases but that will not be the case with junior employees who will require continuous guidance, supervision and direction to perform. Autocratic leadership style is also followed by companies. The leaders have the complete space and freedom to take all the decisions. The decisions of the autocratic leaders is never challenged and at the same time, the autocratic leader believes in taking decisions alone. Democratic leaders believe in taking decisions only after considering the teams opinion. This kind of leadership will be liked by the employees as they believe that they are given an opportunity to grow with the organization. Transactional leaders believe in rewarding or punishing the employees for the task that has been assigned to them. In many cases, the employees may feel scared of the ultimate result and hence, this creates a performance pressure on them. Transformational leaders motivate the employees to perform the task that has been assigned to them so that their productivity and efficiency is increased. Ong was transformational kind of leader and hence, she use to constantly help the employees to grow. This in lead helped her to achieve the common goals of the organization. All the employees are well groomed and confident regarding what they can achieve and hence, this directly improves their performance at work. Ongs leadership style is helping the organization to grow along with the employees. Ong is involved with the employees so that the common goal of the organization can be met (Giltinane 2013). Impact of management theory and organizational theories in the organization The organizational theories and the management theories will create an impact on the organizational practices only when the management and the leadership team in the organization are aware of the existence of various theories. As per system theory, organization consists of different parts but that is applicable to the manager only when they are aware of it. On the other end, certain theories are used by all the managers at all point of time. Contingency theory states that the managers will take decisions based on the existing situation. This is what all the leaders do include Ong at Greenscape. Ong was well aware that she will not be able to pay the employees for a month or she will have to let go her business. At this point of time, she checked with the employees regarding their preference so this was a contingency based decision making. Similarly, few of the organizational theories are by default followed in the organization while few of the theories are ignored, due to the lack of the awareness among the managers. Fayols theory states that all the organization should follow 14 principles so that they can be successful in whatever they do. Centralization is one of the principles but that is not implemented in many organizations, including Greenscape. One of the principles states the management should plan, organize, train, command and coordinate with the employees. Ong ensures that she followed all the management functions so that the employees can be well trained to achieve the common organizational goals (Sethuraman 2014). Organizational theories and Greenscape Classical organizational theory is implemented in lot of organizations and this theory ensures that scientific management, administrative theory and bureaucratic theory is put together so that results can achieved at the earliest. In case of implementation of this, the processes are scrutinized, the hierarchical structure is given importance and the management principles are implemented.Neoclassical theory states that an individual should be happy at the workplace so that they can grow in the work place. Managers believe that this is one of the best motivations that they can give to their employees. Contingency theory talks about the decision making process. This theory states that the managers in the organization make decisions based on the current scenario. The managers believe that it is their responsibility to adapt to the changing environment. Systems theory states that the organization is made up of plenty of components. Change in one of the components will create an impact on the complete organization. Looking at all the above mentioned theories, it can be said that Greenscape follows Neo classical theory and contingency theory. Ong gives a lot of importance to her employees and she believes that they should be given priority so that they can be motivated and this will help the organization. On the other contingency theory is also used as Ong takes decision on the basis of current situation. The organization was running in loss and hence, Ong decided to either close the organization or request the employees to postpone their salary for a month. She also knew that it would be unfair on the part of the employees if she makes the decision and hence, she asked the employees to decide if they wanted to leave the organization or they want to work hard and get the company back to its old position (William 2010). Task 2 Leadership style and Hogan at Fancy Footwear Company Different leadership style motivates and demotivates the employees in a different way. Transformational leader will ensure that the team member to able to understand and work towards the goals of the organization. This kind of leadership inspires the employees to work better for achieving the common goal of the organization. This leader believes that manager should understand the problems that are associated with the organization so that they can work together for the betterment of the organization so this leader helps the managers to understand the problems and works accordingly. Transactional leaders believe that the employee should be rewarded for the good performance so they continuously motivate the employees to perform better and achieve rewards. For every that an employee does, he is rewarded and this motivates the employee to perform better and gain more rewards. Situational leaders behave as per the need of the hour. If they think that they will have to make decision then they will go ahead and do that. On the other end, if they think that a particular task can be accomplished by the employee himself then they would not interfere. Charismatic leader is the one who tries to spend more time with their team members. They believe that this will ultimately improve the relationship between the leader and the team member. This improvement in relationship will motivate the employees to perform better. Laissez-Faire leader believe that the employees cannot be motivated externally and hence, they are given the complete space to decide on what is good and what is bad for themselves. They arent much concerned about the employees and there is no motivation as such in the organization. At Fancy Footwear company, Mr. Worthy followed Laissez-Faire leadership wherein he believed that the employees are matured enough to understand their responsibilities. He never interacted much with the employees. On the other end, Ms. Hogan was a charismatic leader. She wanted to communicate with the employees on regular basis so that she can understand the problems that are faced by the employees. She use to be among the employees so that the employees can believe her and share their problems with her (Shahram 2012). Impact of motivational theories Maslows theory on motivation is one of the oldest theory and this theory is being used by many organizations. As per the Maslows theory of motivation, there are five level of needs in a humans life. It is the responsibility of the manager to understand and motivate the employees accordingly. If an employee is at the first then he will look for the fulfillment of physiological needs like food, clothing and shelter. On the other end, if the employee is on the fourth level then they will look for position and power in the organization so they should be motivated with good promotion. Herzberg theory states that only two things at workplace can motivate the employees. The employee should be given positive motivation like good and challenging work, recognition and also responsibility. This theory states that hygiene factors in the organization may not motivate an employee but if the hygiene factors are removed then they will be demotivated for sure. Incentives theory states that the employees can be motivated by way of using intrinsic and extrinsic motivation. Intrinsic motivation happens within an individual like a desire to achieve better. On the other end, the managers should look for extrinsic factors like salary and good responsibilities and motivate the employees accordingly. Fancy Footwear Company will motivate the employees by way of using extrinsic as well as intrinsic factors. The management at the Footwear Company should understand the various motivational factors and provide the same to the employees. Employees in this organization are more than happy to work if their priorities are well understood by the management (Valencia 2014). Task 3 Group and Group behavior The group should have a common goal to achieve so that they can work together to achieve the goals. It is the responsibility of the manager to assign a common goal to the group so that they can work together to achieve the goals. The manager should be divided so that each group of employees can work together to achieve the common goal. Every group should have some norms associated with it so that they can all stick to it. These norms will help the management to achieve the common organizational goals. In any workplace, the management will notice formal as well as informal groups. The formal groups will work together and there is every high possibility that the informal groups can create an impact on the thought process of the group. At Britannia Home manufacturers, it is seen that the floor employees were not interested to be a part of the training. The group might have communicated and decided that they should not be a part of the training as the training would be waste of time and this will just be wastage of time. This group behavior changed overtime when they noticed that few of the members in the group are improving. These employees werent capable to take up any other role in the organization but they felt that they can take up responsibility with the help of training that is provided by Gibson. This was again a group decision to be a part of the training so that they can improve (Wang 2015). Various factors that creates an impact on the teamwork Various factors create an impact on the teamwork so it is the responsibility of the management to look for ways and understand the factors so that the employees can perform better in the group, they are assigned it. It is very important for the organization to have diverse team members in the group so that the employees can well together. With the help of diverse team members, the managers will see that the flow of diverse ideas and culture and this helps the team to perform better. It is the responsibility of the management to ensure that the team members communicate openly with that of each other. This creates a comfortable environment and hence, the employees are motivated to perform better. The leadership also creates an impact on the group. It is the responsibility of the leader to ensure that the group members are comfortable with each other so that good results can be delivered (Deering 2011). Impact of technology on the communication With the help of proper technology, the communication process at Britannia can be improved. At this point of time, the employees working on the production floor arent trained to communicate with each other by way of using technology. It is the responsibility of the management to train the employees to use technology for communication so that the communication can clearer and faster. Gibson can take up an additional responsibility of training the employees on using computers and emails. This can be value-adding to the organization. All the executives and the managers in the organization can be given a mobile so that they can interact during office hours and after office hours with complete ease and freedom. Britannia should look for ways to improve the communication especially among the lower level employees. It is seen that the floor level employees communicate with each other directly and there is no use of technology. This stops the employees as well as their organizations growth. Lack of technologies is stopping the employees from taking a better role in the organization (Johnson 2012). 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